Privacy Policy

Effective: August 19, 2026
Last updated: August 19, 2026

1. About This Privacy Policy

This Privacy Policy explains how HiHiF collects, uses, stores, processes and protects information when you visit hihif.com, create an account or use HiHiF AI Video Studio and related services.

In this Privacy Policy, "HiHiF", "we", "us" and "our" refer to the operator of the HiHiF platform.

This Privacy Policy should be read together with our Terms and Conditions and Cookie Policy.

By using HiHiF, you acknowledge the processing of information described in this Privacy Policy.

2. Information We Collect

The information we collect depends on how you use HiHiF.

2.1 Account Information

When you create a HiHiF account, we may collect:

your name;
email address;
encrypted or securely hashed authentication credentials;
account status;
email verification status;
subscription or plan information;
credit balance;
account preferences;
registration date and account activity information.

2.2 Payment and Transaction Information

When you purchase credits, subscriptions or other paid HiHiF services, we may collect information such as:

transaction identifier;
payment provider;
amount and currency;
payment status;
credits purchased;
date and time of transaction;
refund or failed-payment information;
billing-related information made available by the payment provider.

Payment card details and payment credentials may be processed directly by third-party payment providers such as PayPal, Stripe, Monri or another payment service available through HiHiF.

HiHiF does not need to store your complete payment card number when payments are handled directly by a payment provider.

2.3 Projects and User Content

When you use HiHiF to create content, we may process information and files you submit, including:

video project titles;
scripts;
prompts and instructions;
scene descriptions;
visual prompts;
uploaded images;
uploaded video;
uploaded audio;
voice or narration content;
background music;
captions and subtitles;
generated images;
generated audio;
generated video;
project settings and metadata.

We process this information in order to provide the content generation and video creation features requested by you.

2.4 AI Inputs and Outputs

HiHiF may process prompts, scripts, scene descriptions and other instructions that you submit to artificial intelligence services.

Depending on the selected functionality, these inputs may be sent to one or more AI or media service providers in order to generate:

text;
scripts;
images;
voice or narration;
video;
other creative content.

Generated results may be stored as part of your HiHiF project where required to provide the Service.

2.5 Technical and Security Information

When you access HiHiF, our servers may automatically collect technical information including:

IP address;
date and time of access;
browser type;
operating system;
device type;
requested pages or URLs;
HTTP information;
session identifiers;
login events;
security events;
error logs;
application logs;
approximate location derived from IP address where used.

This information may be used to operate the Service, diagnose problems, detect abuse and protect HiHiF and its users.

2.6 Usage Information

We may collect information about how the platform is used, including:

features used;
number of projects;
AI requests;
render attempts;
generation status;
credits consumed;
AI provider usage;
generation duration;
provider costs;
errors and performance data.

This information helps us operate, secure, troubleshoot and improve HiHiF.

2.7 Communications

If you contact HiHiF, we may process the contents of your message, your email address and information you provide in connection with your request.

3. Why We Process Your Information

We may process personal information for the following purposes:

to create and maintain your HiHiF account;
to authenticate users and protect accounts;
to provide AI content generation features;
to create, save and render video projects;
to calculate and deduct credits;
to process purchases and payments;
to verify payment status;
to provide customer support;
to detect fraud, spam, abuse and unauthorized access;
to maintain security and system integrity;
to diagnose errors and technical problems;
to measure and improve the performance of HiHiF;
to maintain financial and transaction records where required;
to comply with applicable legal obligations;
to establish, exercise or defend legal claims.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis, personal information may be processed on one or more of the following grounds:

Performance of a contract – where processing is necessary to create your account or provide the HiHiF Services you requested.
Legitimate interests – including system security, fraud prevention, service reliability, troubleshooting and protection of HiHiF and its users, where permitted by law.
Consent – where you have given consent for optional cookies, marketing or another activity requiring consent.
Legal obligation – where processing or retention is required by applicable law.

5. Artificial Intelligence Providers

HiHiF integrates third-party artificial intelligence and media providers.

Depending on the feature you choose, information necessary to perform your request may be sent to providers responsible for text generation, image generation, voice generation, video generation, stock media or related functionality.

Information transmitted may include:

prompts;
scripts;
scene descriptions;
text;
images;
audio;
video;
other files required to complete your requested generation.

These third-party providers may process information under their own terms, privacy policies and data processing arrangements.

HiHiF may change or replace service providers as the platform develops.

6. Payment Providers

Payments may be processed through third-party payment providers.

The payment provider may independently collect information necessary to authorize and process your payment.

HiHiF may receive payment status, transaction references, amount, currency and related information but does not necessarily receive or store your complete card or banking credentials.

7. Cookies and Similar Technologies

HiHiF uses cookies and similar technologies for purposes such as:

maintaining user sessions;
authentication;
security;
remembering preferences;
protecting forms and accounts;
optional analytics where enabled.

Strictly necessary cookies may be required for the Service to work.

Where consent is legally required, optional analytics or similar cookies should only be activated after the user has made the appropriate choice.

More information is available in our Cookie Policy.

8. How We Share Information

We do not sell personal information as a database or customer list.

Information may be disclosed or made available when reasonably necessary to:

AI and media providers that perform generation requested by you;
payment providers that process purchases;
hosting and infrastructure providers;
email and notification service providers;
security and fraud-prevention providers;
analytics services where enabled;
professional advisers where reasonably necessary;
competent government, regulatory or judicial authorities when required by applicable law;
another entity in connection with a legitimate merger, reorganization, acquisition or transfer of the HiHiF business, subject to applicable law.

9. International Processing

HiHiF uses internet-based infrastructure and third-party providers which may operate servers or process information in countries different from the country in which you live.

Where applicable law requires safeguards for an international transfer of personal data, we will seek to use appropriate legal or contractual mechanisms applicable to the relevant transfer.

10. Data Retention

HiHiF retains personal information only for as long as reasonably necessary for the purpose for which it was collected, to operate the Service, maintain security, resolve disputes and satisfy legal, accounting or regulatory obligations.

Retention periods can vary depending on the category of information.

For example:

account information may be retained while your account remains active and for a reasonable period after closure where necessary;
projects and uploaded or generated content may remain stored while associated with your active account unless deleted earlier;
security and server logs may be retained for a limited operational or security period;
payment and accounting records may be retained where required by applicable financial or tax laws;
information that must be preserved because of a legal dispute, fraud investigation or legal obligation may be retained for the necessary period.

Where information is no longer required, we may delete, anonymize or securely dispose of it, subject to technical backup cycles and legal requirements.

11. Your Privacy Rights

Depending on applicable law and your location, you may have the right to:

request confirmation whether we process personal information about you;
request access to personal information we hold about you;
request correction of inaccurate information;
request deletion of information in circumstances provided by law;
request restriction of certain processing;
object to certain processing;
request portability of information where applicable;
withdraw consent where processing is based on consent;
submit a complaint to the competent data protection authority.

Some requests may be subject to legal exceptions, identity verification or retention obligations.

12. Account Deletion

You may request closure or deletion of your HiHiF account through available account functionality or by contacting us.

Deleting an account does not necessarily require immediate deletion of information that we must retain because of legal, accounting, security, fraud-prevention or dispute-related obligations.

13. Security

We use reasonable technical and organizational security measures designed to protect information against unauthorized access, alteration, disclosure or destruction.

These measures may include:

encrypted HTTPS connections;
authentication controls;
password hashing;
access restrictions;
server and application security controls;
logging and monitoring;
rate limiting and abuse prevention measures.

No internet-based system can guarantee absolute security.

14. Passwords

Passwords should be stored using secure one-way password hashing rather than as readable plain-text passwords.

You are responsible for keeping your account credentials confidential.

15. Children

HiHiF is not intended to knowingly collect personal information from children who cannot legally consent to the processing or enter into the applicable agreement under the laws relevant to them.

Where use by a minor requires parental or guardian authorization, the required authorization must be obtained.

If we learn that personal information was improperly collected from a child, we may delete the information and restrict the account as required by applicable law.

16. User Uploaded Content

You are responsible for ensuring that you have the lawful right to upload personal information, images, audio, video or other material relating to another person.

Do not submit another person's private or sensitive information unless you have a lawful basis and all required permissions.

17. Generated Content

AI-generated content may be stored and associated with your account or project when necessary to provide HiHiF functionality.

You should avoid including unnecessary sensitive personal information in AI prompts or uploaded content.

18. Analytics

HiHiF may collect server-side operational analytics such as page requests, project creation, AI usage, generation success or failure, performance and error information.

Where third-party or browser-based analytics require consent under applicable law, those technologies should be subject to the applicable cookie consent mechanism.

19. Fraud and Abuse Prevention

We may use account, IP address, payment, request frequency, security and behavioural information to identify suspected:

fraud;
payment abuse;
spam registrations;
automated abuse;
credential attacks;
circumvention of service limits;
security threats.

Accounts may be temporarily restricted where reasonably necessary to investigate suspected abuse.

20. Email Communications

We may send transactional emails necessary for operation of your account, including:

email verification;
password reset messages;
account security messages;
payment confirmations;
important service notifications.

Marketing communications, where used, will be handled according to applicable consent and unsubscribe requirements.

21. Third-Party Websites

HiHiF may contain links or integrations with other websites or services.

Their handling of personal information is governed by their own privacy policies.

22. Changes to This Privacy Policy

We may update this Privacy Policy when HiHiF functionality, providers, business practices or legal requirements change.

The most recent version will be published on hihif.com and will display its last-updated date.

Where applicable law requires additional notification or consent for a material change, we will provide it.

23. Contact

For privacy questions, requests or concerns relating to HiHiF, please use the contact options available on hihif.com.

HiHiF AI Video Studio
Website: hihif.com

You may also contact the competent data protection authority where you have the legal right to do so.

24. Bosnia and Herzegovina

Where the data protection laws of Bosnia and Herzegovina apply, personal information will be processed subject to applicable requirements of the Law on Personal Data Protection of Bosnia and Herzegovina and decisions or guidance of the competent authority.

25. European Users

Where the General Data Protection Regulation (GDPR) applies to the processing of your personal data, you may have the rights described above together with any additional rights provided under applicable EU or EEA law.

You may also have the right to lodge a complaint with the competent supervisory authority in your country.